You’ve spent hours researching, writing and self-publishing your book. Now, you want to reap the benefits of selling it yourself, but where do you begin?
As a successful author interested in building a business off your book, you must understand the difference between features and benefits. Features are tangible and benefits are intangible.
Features describe what a product is or has based on physical/tangible characteristics. On the other hand, benefits are feeling oriented.
Remember that the reason that people come to the Internet is because they have wants and desires and want to be satisfied. This is the *sole* reason that people come to the Internet. The key for you is to market to people’s problems and present yourself as the only credible solution.
Ok so you have been through the [eafl id=”3736″ name=”How to write a book in 24 Hours + 3 Kindle Upsells” text=”writing”] process, where you have wrote that perfect novel, and rewrote it again and again until it’s perfect. Then you found either a Publisher or Agent to represent you. Your book has been through the editing stage, cover art finalized, and a Published Date assigned, now what? Is the job done? Have you did all you needed to do to make this book a success? Nope, you have only begun. Now you have to market that [eafl id=”3260″ name=”write book course” text=”book”], get it into book stores, let people know it is available.
First off you need to find out from your Publisher or Agent where you book will be available at, who is doing reviews and any promoting they plan on doing. Once you have the answers to these questions you now know where to start.
These days it’s common knowledge that it’s hard to meet an agent or an editor through an unsolicited mailing. They are more likely to pay attention to a submission coming from someone they have met in person. To that end, writers flock to conferences so they can get some face time with real live agents and editors. And that’s great. I believe writers should get out and network. But those conferences can be pricey. It’s best to combine attending conferences with a few other strategies that are easier on your wallet. Here are 3 you may find useful.
To be a successful writer and get noticed, being good often isn’t good enough. You have to shine. You have to have something that puts you above all others. Of course though, nobody is perfect. Everyone has faults and flaws. But everyone has talents and abilities too. What’s your talent?
Find your talent and focus on it. Develop it. Showcase it in your writing so it really shines through. Remember, one thing that stands out is far easier to notice than ten things that are good, but not great. Make sure your best skill stands out.
One of the biggest misconceptions about getting a book published is that the publishing company will take care of the marketing. Generally speaking, that’s not true. There are basically three different ways to get your book published. You can self-publish your own book. You can use a small independent publisher or if you’re an established author, you can use one of the big publishing houses like Penguin or Random House. Regardless which of these options you use, you will still be left with the responsibility for the marketing.