When Warner Books, one of the world’s largest publishing companies, published my first book, The Angry Clam, back in 1998, the most common question I was asked was, “What were you smoking when you wrote this book?” This was quickly followed by the second most common question, “How in the world did a 40-page, hand-written book with bad drawings of a clam get published?”
If you are serious about your writing, in fact even if you aren’t, you need a web site. Let me repeat that — every writer needs a web site!
You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that exhibits knowledge of your audience, what that audience needs and wants, and how that audience can be reached on a cost-effective basis.
What do you do now that you have finished that great manuscript? Many believe you can simply start sending it out to agents or publishers sometimes even both. However this is simply not true, just because you have created this riveting tale, you cannot send it out and expect it to be published right then. No, there are many aspects to being published and even more frauds out there, where the only goal is to con you out of your money. Filling their pockets and leaving yours empty and your dream of being published unfulfilled.
You’ve spent hours researching, writing and self-publishing your book. Now, you want to reap the benefits of selling it yourself, but where do you begin?
As a successful author interested in building a business off your book, you must understand the difference between features and benefits. Features are tangible and benefits are intangible.
Features describe what a product is or has based on physical/tangible characteristics. On the other hand, benefits are feeling oriented.
Remember that the reason that people come to the Internet is because they have wants and desires and want to be satisfied. This is the *sole* reason that people come to the Internet. The key for you is to market to people’s problems and present yourself as the only credible solution.