When Warner Books, one of the world’s largest publishing companies, published my first book, The Angry Clam, back in 1998, the most common question I was asked was, “What were you smoking when you wrote this book?” This was quickly followed by the second most common question, “How in the world did a 40-page, hand-written book with bad drawings of a clam get published?”
Go into a bookstore and browse through the titles in the bestseller section. Book publishing companies hire high-priced people to come up with a title or headline, because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible. Many well-known and highly successful books started out with other titles. According to Dan Poynter, the father of self-publishing:
Unlike eBooks or white papers or other digital information products, designing, publishing and promoting printed books can be a “stuffy” and time-consuming process. Thanks to centuries of publishing practice and establish standards, printed books have a set, defined structure, which you’ll need to follow, if you want to be taken seriously as an author and a publisher.
Writing style is a writer’s uniqueness. When you build your unique style, you will be known for it. For instance, Ernest Hemingway used to begin his sentences with and or but that was his particular style; Dickens uses aesthetically complex sentences, and that’s his style. So, each writer has his own style, which is the sum total of all the writing mannerisms, choice of vocabulary, and grammar constructions. In this article we will discuss the importance of building such a writing style and see how we can do it.
You’ve spent hours researching, writing and self-publishing your book. Now, you want to reap the benefits of selling it yourself, but where do you begin?
As a successful author interested in building a business off your book, you must understand the difference between features and benefits. Features are tangible and benefits are intangible.
Features describe what a product is or has based on physical/tangible characteristics. On the other hand, benefits are feeling oriented.
Remember that the reason that people come to the Internet is because they have wants and desires and want to be satisfied. This is the *sole* reason that people come to the Internet. The key for you is to market to people’s problems and present yourself as the only credible solution.